The newly successful grocery-delivering industry lacks marketing originality, as no brand really stands out from another. Cook It main clientele are mothers who want to spend more quality time with their family – which is made possible by cutting meal planning. So we imagined a family that, now that they have more free time, find themselves in exciting and funny situations. Here comes the Bouffards !
I am SO SO SO SO SO proud of this campaign ! We wanted to have fun - and it's clearly what we did. Thank you to all those involved in the creation of this campaign. It's been a pleasure !
Judith Fetzer, CEO & Cofounder - Cook it